A Frugal Approach to Success How often have we licked an envelope to seal it in the absence of glue? Or how often we see auto rickshaws in India having a wooden ply right behind the driver’s seat to ferry more school students? A Jugaad through Wooden Ply Or how many times have we done with a make shift arrangement (used a string) for getting the cars falling bumper fixed? Or how many times have we felt triumphant when came up with a new way of doing the same thing which either resulted in savings in time, cost, energy, etc.? In our slang we call it either “Jhol” or “Jugaad”. The authors Navi Radjou, Jaideep Prabhu and Simone Ahuja through their book “ Jugaad Innovation : A Frugal and Flexible Approach to Innovation for the 21 st Century” take us on a journey of “Jugaad” innovation in products and services which are shaping or have the potential to positively impact lives, the world over. They convincingly argue that how “jugaad” innovation is the need of the ...